NBC's newsmagazine Dateline may be in its final season, according to Broadcasting & Cable columnist J. Max Robins. Friday night's edition was recently moved to Saturdays, where it won its time period in its debut on that night last weekend. Although NBC News president Steve Capus maintained in an interview with Robins that "the franchise is alive and well," Robins observed that "the support of the news division chief may not be enough to save a franchise that's been on NBC since 1992" but which has shown a steady decline in viewers, particularly among 25- to 54-year-olds. Robins also indicated that ABC's 20/20 and Primetime Live could also face hatchets if their ratings don't improve.




06/03/2006