Nathan Sykes never plays it cool around women, preferring to work hard to impress the people he likes.
Nathan Sykes likes ''working hard to impress a girl''.
The Wanted star -who is believed to have recently split from singer Ariana Grande - enjoys ''the chase'' and doesn't think he could be the kind of guy who acts ''really cool'', preferring to put in some effort to flatter a woman.
He explained: ''I don't know I really like the chase. I like to work hard to impress a girl. But at the same time I'd be too nervous to be like 'Yeah, she likes me, so I'm going to act really cool.' Also, if I thought she didn't like me I'd be like, 'I'm too scared to chase!' ''
Nathan likes it when a girl ''hints'' she likes him to although it makes him feel embarrassed.
He added in an interview with We Love Pop magazine: ''Maybe a tiny bit of a hint. Before I've had a small hint and thought 'Yeah? Ok...' then straight after I'm like, 'Oh God, this is terrible. I'm gonna embarrass myself!' ''
The beautifully shot advert was released on Sunday and has become a significant hit.
The band re-post his video on their social media page.