Australian pop star Natalie Imbruglia is backing a new animal rights campaign by urging designers and consumers to shun fur ahead of London Fashion Week.
The Torn hitmaker, who has previously stripped in support of People for the Ethical Treatment of Animals (PETA), is fronting a graphic new video drive from the organisation.
Bosses at PETA released the clip on Wednesday (15Sep10) before the start of design shows in the British capital on Friday (17Sep10).
In the horrifying footage, narrated by Imbruglia, animals are seen being skinned alive on fur farms.
The singer says, "There is no kind way to rip the skin off animals' backs. Anyone who wears any fur shares the blame for the torture and gruesome deaths of millions of animals each year. Saving animals is as simple as choosing synthetic alternatives instead of real fur."
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