Rappers Nas and Soulja Boy have just signed new sneaker deals.
Nas and sports brand Fila have just entered into a new one-year partnership, while Soulja Boy has signed a multi-year footwear and apparel contract with Yums Shoes.
Fila will back Nas' upcoming tour in support of his untitled album, as part of his deal. In return, the MC will wear Fila products and co-create an 1980s-inspired clothing line, according to Billboard.com.
He says, "My best friend Will and I loved Fila. It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me."
Meanwhile, Soulja Boy is to release his first shoe later this year (08) - on the back of his new album and cartoon.
He will team up with graffiti artist and designer Tex to create the new sneaker.