The outspoken animal activist and longtime vegan, opened the Little Pine non-profit restaurant, which serves food free of animal byproducts, in the Silver Lake neighbourhood of Los Angeles in November (15).

He is now expanding the Little Pine brand with a lifestyle e-commerce site which features "Little Pine inspired gifts and goodies" including home goods, health and beauty products, tea, and books.

All of the items are vegan, cruelty-free, and ethically made. All of the profits will be donated to a host of animal welfare organisations, much like his restaurant venture.

Moby will also launch his upcoming album Long Ambients 2016: sleep, calm on the site.