Dance Music Star Moby Has Pledged To Donate All Profits From His Vegan Restaurant To Animal Welfare Charities.
The musician, a longtime vegan and animal rights activist, opened the Little Pine eaterie in the Silver Lake neighbourhood of Los Angeles in November (15), serving dishes free from animal byproducts at affordable prices.
Moby has now decided to make it a non-profit venture by donating all of the proceeds to a number of charities.
He writes in a statement to the Los Angeles Times, "Little Pine is an extension of my beliefs, so I have decided to donate 100 per cent of the restaurant's profits to animal welfare organizations... Opening Little Pine was never meant to be a conventional entrepreneurial endeavor. I want it to present veganism in a really positive light, and also help to support the animal welfare organizations who do such remarkable work."
The organisations set to receive donations include People for the Ethical Treatment of Animals (PETA), The Humane Society of the United States, Mercy for Animals, and Farm Sanctuary.
Moby previously told the publication he would not compromise on his commitment to serving 100 per cent organic, vegan food at his restaurant.
"If we are losing money, I can't sacrifice the quality of the food we serve," he said. "I would rather honestly have a restaurant that is 100 per cent organic and loses a little bit of money, than serve compromised food that makes money. I don't see the point in serving anything that I wouldn't have in my house."