Business mogul Sir Alan Sugar has found his latest recruit to mentor, hiring former public schoolboy Simon Ambrose in the final of The Apprentice.
Ambrose, 27, secured a £100,000 job with Sir Alan after seeing off competition from the only other remaining contestant in the BBC show, Kristina Grimes.
Making his final decision Sir Alan told the 36-year-old single mother and former pharmaceutical sales manager that she was a "great salesperson" but it was not enough for her to secure victory over rival Ambrose, who won the last task of the series.
In a final showdown Ambrose and Grimes were assisted by former contestants to design a building for London's South Bank and sell the idea to property experts.
Cambridge graduate Ambrose came out on top, presenting an impressive building in the shape of a wave after a change of heart over his original intention to opt for a boat-style hotel suggested by ex-competitor Tre Azam.
Despite his bumbling persona, Sir Alan subsequently decided that Ambrose was the man for him.
After gathering the two finalists in his famous boardroom, the Amstrad founder told his chosen winner: "Simon, you are not a good leader of people and that's something that you will need to work on.
"Yet you suddenly surprise me with very good, innovative ideas and very well thought out presentations.
"There's some devil inside me that says I wouldn't like to let you go either," Sir Alan revealed before naming Ambrose his new apprentice.
Ambrose, an investment banker whose father is a Millionaire, later said that he was "in shock" to have won.
"Kristina was such a formidable opponent, I thought she would walk it," said Ambrose, who added that he was "ecstatic".
Sir Alan's new recruit will now begin work on a project to develop a hotel and golfing complex near Stansted airport on behalf of the business guru.