The footwear company's bosses have picked the model and actor to front their Fall 2016 ads, which have been shot by photographer Craig MCDean.

In the pictures, the son of rock legend Mick Jagger wears an array of new shoes, from crocodile-embossed high top sneakers to black leather loafers.

"The Fall campaign is a reflection of the character of the Jimmy Choo man for now and into the future,” the company's creative director Sandra Choi told WWD. “James Jagger embodies the rebellious gentleman spirit of the Jimmy Choo man, and was the perfect choice for the campaign. He has an innate confidence and combines a clever wit with the charm of a true gentleman.”

The Jimmy Choo campaign is the latest fashion job for James, whose mother is former supermodel Jerry Hall. He has previously posed for the likes of Vogue Hommes, Tommy Hilfiger and Burberry.

James' new Jimmy Choo ads will appear in the September (16) issue of fashion publications.