Michael Jackson was like a "Pied Piper" to children.
Mark Ronson - who often enjoyed sleepovers at the late pop superstar's home when he was growing up - is amazed at the way kids just seemed to be drawn to the 'Smooth Criminal' singer.
He said: "All kids love Michael Jackson, he had some sort of effect. I would watch footage of him when I was older and you'd see these kids of 12 and 13 who weren't even born the last time he put out a good album but they'd be screaming and fainting.
"It's just so crazy that in some ways he was like this magical Pied Piper."
The 'Bang Bang Bang' hitmaker grew very fond of Michael - who died in June 2009 of acute Propofol intoxication - because he always acted like a "big kid".
Mark added to ShortList magazine: "He was just like a big kid. He just seemed like a kid that never really got to grow up."
The 35-year-old producer recently revealed he feared he would be beaten up by his schoolmates if he told them about the sleepovers he attended alongside Sean Lennon - the son of Beatles legend John Lennon - at Michael's home.
He explained: "If I bragged about it I knew that one of two things would happen: a) the kids would think that I was full of s**t or b) they would think I was obnoxious and I'd get a slap for it. All in all, it was better to say nothing."