In what appeared to be an overnight effort to take advantage of the notoriety surrounding Mel Gibson's anti-Semitic outburst, Comedy Central on Tuesday ran a full-page ad showing the South Park kids shouting, "C'mon Jews, show them who really runs Hollywood." Today's (Wednesday) Los Angeles Times points out that the kids are standing next to the Scientology headquarters and that the ad referred not to Gibson but to Comedy Central's decision to re-air the South Park episode "Trapped in the Closet," spoofing Tom Cruise, that it had originally yanked months ago. (Creators Trey Parker and Matt Stone later submitted the episode for Emmy consideration, and it was nominated.) "It's a little bit of an inside joke at our expense for pulling the Scientology episode," Comedy Central spokesman Tony Fox told the Times. He noted that the ad was designed and approved weeks before the Gibson incident.