JD Roots is all about celebrating the people and places that make the music scenes up and down the country the places they are; the local promoters and bloggers, the radio and club DJ's, the managers nurturing local talent and, of course, the artists themselves.
Jack Daniel's has long been a favourite for rock icons and, like Jack Daniel himself, those legends achieved success by working hard and staying true to their independent spirit. Before the arenas and stadiums, they learnt their craft by playing intimate gigs in their local small venues. We think those venues are worth celebrating so that new legends can be born. Home has always been important for us ever since our founder, Mr. Jack, registered his distillery in Lynchburg, Tennessee in 1866. To this day, every drop of our whiskey is made there.
Returning in May for its second year, JD Roots made headlines in 2012 with a trio of intimate homecoming shows involving The Horrors, The Cribs and Twin Atlantic, where Jack Daniel's teamed up with the people and places in the band's three respective music scenes in order to celebrate them. Following the success of last year, JD Roots will be back throughout 2013 with a bigger and better year round campaign to underline JD's commitment to, and belief in, the importance of small venues and local music scenes across the UK.
We start this year's proceedings in May with two very special shows. On 2nd May Maximo Park will play their hometown of Newcastle, taking to the stage at 250 capacity Cluny for a show that is sure to be a must see for their army of dedicated fans. Then on 15th May Miles Kane will headline a show at The Zanzibar, Liverpool, in front of a similar number of fans in our second must see event.
Maximo Park can happily lay claim to being the biggest band to come out of the North East in the last decade. Their debut album, 'A Certain Trigger' earned them platinum status and a Mercury nomination, whilst follow up 'Our Earthly Pleasures' shot straight to Number 2 on its release. Still firmly linked to their Newcastle home town, this one-off show is sure to be both a massive celebratory homecoming and a reminder of the strong musical and artistic culture of the UK's most northernmost city.
Miles Kane is the latest star from a city that sits at the heart of British popular music. In collaborating with Ian Broudie on his second album, two generations of Liverpool's musical royalty combine to devastating effect on a record that also features such songwriting titans as XTC's Andy Partridge and Paul Weller. Having established himself as a contender with his 2011 debut 'Colour Of The Trap', 2013 is the year when Miles Kane goes overground. To have Miles play such an intimate show just as his star is hurtling skywards would always make it a special night, but add in the fact that it's in his hometown of Liverpool and you are guaranteed something unique.
As with last year's tour, there will be a special magazine for both Newcastle and Liverpool. The magazine will be available at the shows and from local record shops, bars and clubs with local promoters, writers and musicians talking about their roots and the importance of home in both their music and their lives. Selected tracks from the shows will be recorded for post match viewing on www.jackdaniels.com with more initiatives yet to be announced.
JD Roots is also proud to be partners with NME's campaign to find 'Britain's Best Small Venue' for the second year. Our affiliation with NME makes perfect sense, as without those precious small venues and pioneers the UK music landscape would be a much poorer place. Without small venues it is hard to see how the UK music scene could have flourished in the way it has over the last 50 years. Whether it's The Beatles at the Cavern Club, Sex Pistols at Manchester Free Trade Hall, The Stone Roses at the Hacienda, The White Stripes at the 100 Club or Oasis at Glasgow King Tuts, music history is littered with moments that changed the world for many but were witnessed first-hand by comparatively few.
JD Roots continues into the summer and beyond with more shows to be announced alongside involvement with our chosen grass roots music festivals across the country.
To find out more and for your chance to win tickets to these exclusive shows go to www.jackdaniels.com.