British rockers Maximo Park are celebrating their forthcoming gig in their hometown of Newcastle, England, by launching their own brand of beer. The band will see their image printed on bottles of the new Maximo Brown Ale - a rebranded version of the famous Newcastle Brown Ale - and distributed across the U.K. later this month (Dec07). Tyneside Brewers, who produce the beverage, invited the group to design their own brand of beer ahead of their concert at the city's Metro Radio Arena on 15 December (07). Frontman Paul Smith says, "So many amazing things have happened for our band in a short space of time and to have our image emblazoned on a Brown label is another addition to that list. "It would be great for our band to be as synonymous with Newcastle as the mighty Brown Ale, and it's both amusing and an honour to be able to deface the label in this manner!"