Matthew Williamson's affordable diffusion line, MW, has launched on My-Wardrobe.com.
Matthew Williamson has launched an affordable diffusion line.
The English designer's MW collection will be available from My-Wardrobe.com, with prices ranging from Â£98 for a necklace to Â£497 for a floor-length evening dress.
My-Wardrobe's buying director Luisa De Paula said: "We are delighted to present Matthew Williamson's debut diffusion line collection MW Matthew Williamson.
"The collection stays true to Matthew's signature design aesthetic, but at an accessible price point."
The collection is targeting younger customers but retains the designer's usual eye for luxury textures and feminine shape.
While Matthew is selling his new collection exclusively online, he has previously admitted to not being a fan of the internet.
He said last month: "We have the site and trade online - but, personally, I'm not passionate about it. I'm a bit of a digital imbecile. In fact, I remember Natalie Massenet coming backstage at one of my shows, probably 15 years ago, and asking if she could sell my collection online. I said 'Love, that ain't going to happen'! We laugh about it now."