Actor Matthew Mcconaughey is launching his own surf clothing line. The A Time To Kill star, who is well-known for frolicking in the surf shirtless, is developing a fashion line of swimming wear named j.k. livin, after his production company and catchphrase, "Just keep livin'." The clothes, including T-shirts and Frisbees, will be available to purchase on MCConaughey's website this summer (08). A spokesperson for the actor, who will play a surfer in new film Surfer Dude, says, "It will be a one-stop shop for everything you need for the beach."