Matthew Mcconaughey appears to have been airbrushed to look slimmer in a new advertising campaign.

The hunky actor - who was voted People Magazine's Sexiest Man Alive in 2005- is promoting Dolce & Gabbana's newest scent, The One Gentleman in the pictures, which seem to have been digitally-altered to make his toned frame even more slender.

Representatives for The Fashion house and the actor have not commented on the images.

However, the actor has spoken about the inspiration behind the new fragrance.

He said: "A gentleman has respect for himself, that is the basis of his respect and consideration for others. He has a strength and grace that translates into how he moves, how he makes a decision, or even how he holds himself still and says nothing at all."

The ad campaign was shot by Jean Baptiste Mondino , while the scent- which contains notes of pepper, grapefruit, fennel, patchouli and vanilla - will be available in October.

Matthew previously launched the original The One men's scent in 2008.