The Dallas Buyers Club actor will write, direct and star in promotional ads for the liquor company, while the Texas native is also working on the music and photography for the campaigns, which will be aimed at boosting the beverage's appeal to young people. In addition, the Oscar winner will appear in an online documentary about the Kentucky brand.

"I told them, 'I don't want to be just a face, I have ideas, I'm an idea man'," Matthew tells the New York Times.

"The brand is a little dusty, and in some ways I'm shaping a full-on reintroduction. The great news is that Wild Turkey hasn't changed in all these years - it's totally authentic. And that appeals to millennials. Because they can smell fake. Some manicured, bearded hipster soliciting them? No, thanks. And millennials don't want bourbon lite. These people want bourbon, brother!"

The 46-year-old will also be involved in helping to create new Wild Turkey products, which Matthew hopes will lead to him eventually developing his own bourbon line with the company.

"It's going to be fun and wild, but the opposite of solicitous," he continues. "We're not gonna go that route."