Mark Owen's solo tour tickets have been slashed in price to as low as £4.50 after sales have been slow.
Mark Owen's gig tickets are selling for as little as £4.50.
The singer is set to do an eight-date UK tour but website Seatwave has dropped prices for tickets at London's O2 Shepherd's Bush Empire - which has a capacity of 2,000 - from their original price of £27.50.
The 41-year-old singer has enjoyed global success as a member of Take That, selling 50 million records and having a string of number one hits, but his solo career has not proved as popular as that of bandmates Gary Barlow and Robbie Williams.
Gary sold out a 16-date tour of small venues last year in minutes, with tickets selling for up to £80, while Robbie Williams is set to embark on his huge Take The Crown Stadium Tour in Dublin, Ireland, on Friday (14.06.13).
When Take That originally split in 1996 Mark was initially one of the band's most successful solo acts, scoring top ten singles with 'Child' and 'Clementine' in 1997 and with 'Four Minute Warning' in 2003.
Sales of his current album, 'The Art of Doing Nothing', are faring better, with it currently at number 18 in the UK midweek album chart.
Mark has previously admitted he was a little ''panicky'' about his first solo album in eight years.
He said: ''I really do have to remember that I can stand on my own, and puff my chest out. I do get panicky sometimes, but then I'll listen to the record and think, 'Phew, it's actually all right'.
''The album is a little bit like a self-help exercise. I remind myself to listen to what I'm saying on the album, and that makes me feel better about it.''