Madonna Joins The Smirnoff Nightlife Exchange Project To Find New Backing Dancer

Madonna Joins The Smirnoff Nightlife Exchange Project To Find New Backing Dancer

The Smirnoff Co. Partners With Madonna For The World's Biggest Nightlife Exchange In 50 Countries

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Search for the Most Original Nightlife in the Universe

18th August 2011: The Smirnoff Co. today launches the next Smirnoff Nightlife Exchange Project with the bold goal of inspiring 10 million people in 50 countries to discover, share and swap their most original nightlife experiences. The Smirnoff Nightlife Exchange Project is an ambitious attempt to discover the world's most unique nightlife, culminating in one-of-a-kind events taking place on the same night all over the world. This year, Madonna joins The Smirnoff Nightlife Exchange Project in a bid to find the best dancer to join her next tour.

Following the success of last year's Smirnoff Nightlife Exchange Project, party goers of Great Britain are invited to get involved on The Smirnoff GB Facebook page and help shape this exciting initiative by submitting ideas on what makes their local nightlife original, in the categories of drinks, dance, fashion, music, places. The most inspiring suggestions will be captured by The Smirnoff Team and then exchanged with another country in November. Fans that take part will have the chance to win once-in-a-lifetime tickets to one of the global events or experience another country's party at a Smirnoff Nightlife Exchange Project event in Great Britain.

One of the consistent aspects in nightlife culture around the world is the importance of dance. As well as submitting ideas on what makes their country's nightlife special, fans can enter an exclusive dance competition online. Madonna will attend one of the selected Smirnoff Nightlife Exchange Project experiences where finalists will compete in front of her for the winning spot. The winner may get the opportunity to join Madonna on her next tour as one of her dancers.

"What attracted me to the Smirnoff Nightlife Exchange Project is the combination of participating in the celebration of nightlife around the world and the opportunity to discover the world's best unknown dancers," said Madonna. "The best dancers are always in the clubs looking for the most original experience, just like Smirnoff is doing."

The Smirnoff Nightlife Exchange Project seeks to showcase and share unique nightlife the world over and as such the best dancers from around the world will be celebrated for their own particular style and flair. The application process for the dance competition begins today (18th August) and runs until October 10th. To enter, hopefuls need to submit a 60-second dance video. Entrants must be aged 21 years or over, for details on the dance submission process and terms and conditions

Simon Burch, Global Brand Director for The Smirnoff Co., said, "Smirnoff mixes original nightlife from around the world and gives everyone the chance to be there through extraordinary, one-of-a-kind experiences. Who better to decide the best in the dance category than Madonna herself?"

The 50 countries participating in the Smirnoff Nightlife Exchange Project include: Argentina, Australia, Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany, Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam.

The Smirnoff Nightlife Exchange Project, including the exclusive dance competition, is the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of The Smirnoff Co. More details will be released in the coming months