Pop superstar Madonna has made history by officially endorsing the secondary ticket market - she's agreed a deal with a separate promoter from Live Nation to sell VIP packages and premium seats for her upcoming world tour.
The singer recently signed a $100 million (GBP50 million) contract with Los Angeles-based promotions company Live Nation, which will see the firm continue to handle her tours and eventually take over her album distribution too.
The move was a first for the music industry, and now Madonna has followed that up by agreeing a deal with ticket reseller Viagogo, according to Gigwise.com.
The company will, on her behalf, control the sale of ticket packages for the European leg of her Sticky + Sweet tour - the first time an artist has explored such a partnership.
Ticket packages, which often including travel, accommodation and/or VIP seats, are more commonly issued through outside companies with no connection to the artist or band in question.