The Holiday hitmaker was barred from all Alamo Drafthouse theatres in the U.S. following an incident in 2013 when she was caught using her phone during a showing of acclaimed drama 12 Years A Slave in New York City.

Madonna's texting habit hit headlines again this week (beg19Apr15) when she was reportedly caught sending messages during a performance of hip-hop musical Hamilton in the Big Apple on Saturday (18Apr15), and now Alamo bosses have renewed calls for an apology.

A company representative tells the New York Daily News, "Madonna is still banned from the Alamo Drafthouse until she apologises to moviegoing patrons and takes watching a film seriously."