Sorry featuring Sway
Fun-loving British pop legends Madness and hip-hop hero Sway unite for the first time on collaborative new single Sorry, an exuberant and joyous song devoted to the hardest word to say. Although an incongruous and unlikely musical match at first glance, Madness and Sway all share a strong sense of humour, an unmistakable cheeky chappie sensibility and a love of their hometown London. Plus there's history to this pairing.
The background to the story stretches back to Sway's North London childhood, where, as a young boy, his family inherited the possessions of a neighbour who sadly passed away - including a record collection consisting mainly of Madness vinyl. Instantly hooked by the sounds of anthems like Baggy Trousers, Driving In My Car, One Step Beyond and House Of Fun, Sway pleaded to keep the collection and Madness duly became an inspiration and catalyst to his own musical endeavours.
In the early stages of recording Sorry, Madness felt the song needed a certain something extra, and around the same time it came to the band's attention that Sway loves their music. Calls were made, and Sway leapt at the chance to work with his musical heroes; "I've been a Madness fan for ages and always wanted to do something with them, it's an honour for me". Whilst devising his witty contribution to Suggs' own apologetic lyrics, Sway sensed the need for a female element to the song and duly enlisted friend and up-and-coming rapper Baby Blue to join the party.
2007 has plenty more in store for both Madness and Sway. Following the release of Sorry on 5th March on Madness' Lucky Seven imprint, the band will begin to unveil material from their new album and announce some very special live plans. Sway is currently preparing to release a new EP and is also hard at work in the studio on his second album release, which is set to feature a further Sway and Madness collaboration.
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