Scottish singer Lulu has gone au naturel for a make-up free photoshoot to raise money for British charity Children in Need.

The Shout hitmaker is joining a host of celebrity faces, including supermodel Heidi Klum, for the inaugural BearFaced campaign, shot by iconic snapper Rankin.

Organisers of the crusade, which takes its name from the Bbc charity's yellow teddy mascot Pudsey, hope to encourage women in the U.K. to go make-up free while raising cash for disadvantaged children.

Lulu, 64, says in a statement, "Today, beauty comes in all shapes, sizes and ages... I am proud to dare to bare to help raise money for the amazing Bbc Children in Need!"

The BearFaced campaign launches on Friday (09Nov12).