The Crash My Party singer will promote the company through his social media accounts and will also work on a "variety of projects" for the car giant. He will replace former brand ambassador Kid Rock and will stay with the company for the next three years.

"Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember," a statement from Bryan reads. "If you were a Bryan, you drove a Chevy."