Ludacris' groundbreaking gig in Ethiopia was doomed to fail, because the nation's people hate rap music. The hip hop star performed at the country's millennium celebrations on Saturday (20Oct07) - but only received a lukewarm response from the same crowd which cheered fellow performer Beyonce Knowles. Local promoter Michael Melake claims Ludacris was an odd choice for the bash - because hip hop is unappreciated in the African nation. He says, "Rap music doesn't suit Ethiopia. Ethiopians need a melody. …Rap music is all about the message and we don't identify with that. "It's all about the black American experience, and we don't relate to that."