Lucy Watson's boyfriend James Dunmore gave her beauty line Basic Bitch the seal of approval.

The 25-year-old former 'Made in Chelsea' star - who has been dating the 26-year-old hunk since 2015 - has admitted she is a very private person, she has revealed she changed her ways when she was creating her debut cruelty-free make-up range as she would discuss her project with her beau and welcomed his honest yet ''blunt'' opinion.

Speaking exclusively to BANG Showbiz about her label, which she launched in November last year, and the input she has received from others, the brunette beauty said: ''Definitely because I live with James he is definitely with me and has been through all of it with me and has given his opinion and I do respect his opinion, he is very blunt and if he hates something he'll be like 'That's terrible', and it might make me realise my own thoughts.

''He is definitely someone I can't help but tell things because he's always just there.''

Although the reality star - who is an ambassador for the animal rights organisation PETA - has revealed she ''appreciated'' the words of wisdom from her partner, even though they were ''hard'' to hear at times.

She explained: ''It has been hard but it has been appreciated for sure, and it's nice to have someone who's really honest and not going to like pussyfoot around things.''

However, Lucy made sure she didn't speak to too many people about her cosmetics company because she feared it would causing ''overcrowding'' and cloud her judgement.

She said: ''It's kind of something I've kept quite close to my chest just because I don't like sharing things with people too soon, because I think too many opinions can cause a little bit of overcrowding in my mind, and I don't want to get too influenced by opinions.''