Actress Lucy Hale has landed a new role as Creative Director of tech accessories brand Casetify.
The Pretty Little Liars star has already gotten down to work, designing a 34-piece capsule collection for the company. The range includes colourful Apple watch bands and clutches, but consists primarily of different iPhone cases, with one even featuring images of her white maltipoo, Elvis.
Lucy reveals she signed on for the gig because she loves showing off her personality through her accessories.
"Most people don't think twice about tech accessories, but really, they should be an extension of who you are and what you wear," she explained. "Choosing your phone case should be a part of picking your everyday wardrobe, like the way you decide what shoes to wear."
Meanwhile, Lucy is also showing off her style by fronting the new #HolidayHowTo campaign for online shopping site Shopbop.
The actress is sharing her tips on how to dress for the festive party season for the first run of advertisements, while Kate Bosworth will soon offer up tips on how to relax and home. Model Nina Agdal will show fans how to stay fit throughout the season of indulgence. Bosworth and Adgal's promos will roll out in the coming weeks.
"We are extremely excited to be launching our global #HolidayHowTo campaign with such a strong talent line-up," Shopbop CEO Darcy Penick states about the new project.
"We feel we have cohesively chosen the perfect mix of influencers to both represent and inspire our customers, no matter where they live in the world. We love the idea of our brand ambassadors sharing their own take on how to holiday with SHOPBOP. The campaign captures and reflects what we at SHOPBOP do best - provide our customer with the strongest assortment of curated brands and products, shared through compelling, beautiful content with unrivalled service."