The One Direction star launched 78 Productions earlier this month (Apr15) and he is now said to have employed his mum, Johannah Poulston, as a co-director to help manage his latest venture.

A source tells Britain's The Sun newspaper, "Johannah will keep business ticking over when Louis is busy with the band. Due to his touring schedule, he doesn't see his family very often so this is a great way of getting them involved. (He has) already got his sister Lottie a job as 1D's make-up artist."

The star has signed U.K. The X Factor finalist Jack Walton to the label and is planning to hold auditions to find a new girl band.