Veteran hip-hop star LL Cool J is set to further strengthen his longtime affinity to hats by releasing his own line of headgear.

The PHENOMENON rapper and actor has teamed up with NEW ERA to take part in the 59FIFTYAT50 celebrity campaign.

Stars such as Spike Lee, Cam'ron and Fabolous are also a apart of the deal, where they get to design their own fitted ball caps.

27/07/2004 09:26