Hip-hop mogul SHAWN 'JAY-Z' CARTER has hit back at claims he scuppered LL Cool J's album success with poor promotion, insisting his "commitment" to the project was 100 per cent. Carter - who recently laughed off rumours he's planning to leave legendary rap label Def Jam - believes his company went all out to publicise his hip-hop rival's latest album effort TODD SMITH. And he refuses to take the blame for poor sales since its release in April (06). He says, "I think that we went above and beyond with his project. We shot two videos before the project even came out. That's not, especially in this climate of business, that's not typical. You know, people get one video, if that. We shot two videos with Hype Williams. Got Jennifer Lopez in the video. "The commitment to the project was clearly, clearly there. How much can you give a man?"