Little Mix may have reached number one in the UK last week after their success on the eighth series of the UK's 'X Factor UK,' but they've done so with the worst first week sales for an X Factor winner's single since 2004 - only the long-forgotten Steve Brookstein selling less than them after taking the inaugural crown seven years ago. The girls are now resigned to losing out on the race for Christmas number one, with bookies favourites the Military Wives and Gareth Malone expected to top the charts next week, reports The Press Association.
The four-piece were elated at becoming the first girl group to ever take the 'X Factor UK' crown last week and with plaudits ringing in their ears seemed set to cause a huge storm; however, despite topping the charts and outselling the rest of the UK Top Five combined with 210,000 copies sold, that was less than half the amount last year's winner Matt Cardle shifted and even less than the barely remembered 2007 winner Leon Jackson - a sign of 'X Factor's' decreasing influence or an indication that internet piracy is hitting the charts with an increased impact?
With the Christmas number one set to be announced on Christmas Day itself, it would seem that 'X Factor' boss Simon Cowell has already given up the competition, Tweeting "Congrats to Little Mix & congrats to Military Wives . It's a great cause & a worthy Christmas No.1."