British singer Lily Allen brought her unique style to the high street last night (08May07) at the launch of her own fashion line in London. The Smile star's collection of dresses, jewellery and shoes, called Lily Loves, hit the shelves of clothes chain New Look today (09May07). And at a launch party yesterday, Allen took the opportunity to promote her range over that of celebrity rival Kate Moss, whose Topshop collection had its US premiere at New York store Barney's the same evening. Allen tells MTV, "Kate Moss' range is great; it's just not for people like me. "Fashion can be fun and for everybody, it doesn't have to be for tiny little sticks."