Pop star Lily Allen will launch her own clothing range tonight at New Look's flagship store at Marble Arch in London.
The LDN star will be singing at the event which is expected to generate a similar furore to that witnessed at the launch of Topshop's Kate Moss range last week.
According to Allen, her clothes are "for everyone, not just a load of super-skinny models".
The clothing range will be on sale at all of New Look's UK stores and is expected to rival the superstar model's Topshop line, with Allen's clothing range said to be more curve friendly.
Allen's collection, dubbed Lily Loves, features her trademark frilly dresses as well as shoes and jewellery.
Celebrity-designed clothing has boomed in recent years, with H&M leading the way in the past with ranges from Stella Mccartney and Madonna.
Musicians Pete Doherty and Arctic Monkeys drummer Matt Helders have also got in on the act, with Doherty designing and modelling for Manchester fashion label Gio-Gio.
Allen exploded onto The Music scene last year with her debut album Alright, Still including the hit singles Smile and LDN.
The singer was also nominated for a host of Brit Awards, although she went home empty handed on the night.