The 30-year-old beauty will front the fashion house's Larger Than Life campaign, which is scheduled to hit on 14 October (16).

"Bulgari covets its status as the jeweller to the stars," Lily said in a statement. "I feel so privileged to represent this exquisite Maison, to be one of the sparkling stars in the Bulgari constellation. With Roman flair, Bulgari perfectly combines style, imagination and exquisite craftsmanship."

Lily is also fronting the campaign imagery for Michael Kors' new fragrance Wonderlust.

That campaign was shot on a yacht in Greece by Mario Testino, and features the Victoria's Secret stunner posing in the water in a glamorous gold gown alongside Dutch model Wouter Peelen.

Lily, who is married to Kings of Leon star Caleb Followill, recently admitted she's "so honoured" to be the face of the perfume, stating, "I love being a Michael Kors woman! This campaign is all about adventure, glamour, and luxury, which is so inspiring. What more could you ask for?"