Green campaigner Leonardo Dicaprio has come under fire for his attempts to raise funds to save polar bears - because he's using reams of paper to highlight the cause.
The actor, who wrote and narrated 2007 documentary The 11th Hour to draw attention to global warming, recently sent out packages to members of the public in an effort to garner support for the Natural Resources Defense Council (NRDC)'s Polar Bear S.O.S. campaign.
The package contains a one-page letter from DiCaprio; two pages from Frances Beinecke, president of the NRDC; a flyer for a free Save the Polar Bear! bag; a donation form and petition to have the animals listed as an endangered species; and a return envelope.
The star has been criticised for the waste of paper and the hypocrisy of the situation - because he helped to spearhead the national Do Not Mail Registry campaign to ban junk mail earlier this year (08).
According to his representative Ken Sunshine, who also works for the NRDC, DiCaprio has no regrets about the way he has gone about publicising the plight of the polar bears.
When queried about the NRDC campaign, Sunshine tells the New York Post's gossip column PageSix, "Guilty as charged!", adding that DiCaprio's "environmental commitment is unending".