British pop star Leona Lewis is to encourage children to stay safe in the sun - by becoming the face of a new campaign to promote the use of sunscreen.
The Bleeding Love hitmaker, 23, is spearheading the promotional drive by the U.K.'s Teenage Cancer Trust, which aims to warn youngsters about the dangers of sunburn and urge them to use protective lotion.
In addition to appearing in the organisation's print ads, Lewis has also designed a limited edition head scarf, which will be sold to raise money for the charity.