The veteran rocker shot the campaign for Finnish dairy giant Valio less than a month before he passed away in December (15), aged 70, and in the clip, he is seen exiting a bar declaring, "I have never drunk milk, and never will. You a**hole."
The advert has been reworked as a tribute to the star following his death and now closes with the words, "Ian 'Lemmy' Kilmister 1945-2015 We raise our glasses to you."
A further statement featured at the end of the clip reads, "This is offered in celebration of the life of a lovely, exceptional man - a man who celebrated life so vibrantly himself. This was our magical encounter with a great man and we're honoured to share it with the world."
Jussi Lindholm of Hasan & Partners, the marketing agency behind the campaign, says, "We were in the middle of post-production when the news about Lemmy broke. We are profoundly grateful to have worked with him and that Lemmy's management feel good about the result. We discussed not airing the ad but had footage that was not part of the original script, which crystallised Lemmy's spirit, so we agreed to change it and make a tribute."
Lemmy passed away just two days after he was diagnosed with terminal cancer.