The basketball superstar returned to Cleveland in 2014 to play for hometown team the Cavaliers after four winning seasons with the Miami Heat, and he has spent much of the last two years helping to revitalise the city.

And now he's taking his pro-Cleveland campaign to TV for a new show, which will revolve around local entrepreneurs.

Cleveland Hustles, which James will produce with his business partner Maverick Carter, will centre on the efforts of four aspiring tycoons as they attempt to revitalise a neighborhood in Cleveland.

Business experts will invest in and mentor the contestants, who will also be tasked with creating longterm jobs for locals.

Trainwreck set LeBron off on a track to film and TV success - he has also signed a movie development deal with Warner Bros. His first venture under that deal is the TV series Survivor's Remorse, about a young basketball star's rise to glory.

James also produces the show Becoming on Disney XD.