Elisabeth Murdoch, who bolted from her father's News Corp to form the British TV production company Shine, has told the National Association of Television Program Executives (NATPE) meeting in Las Vegas that it acts "more like a victim support group than a gathering of dynamic industry leaders." The gathering of such groups, she declared, is often "dominated by worries about falling advertising revenues, of the difficulties of recapturing the mass audience of yesteryear, or the fear that new entrants like Google and Facebook now control the agenda." Get over it, she seemed to suggest, the golden days of the industry are in the past. "We in the television business have to catch up with what our audience is doing." In particular, she urged the TV executives to embrace social networking, which she described as "a model that can lead to a new kind of commerce. ... Social networks are finally the interactive dimension of storytelling. We now need to evolve with our audience. To resist this would be like resisting Technicolor."