The Dutch supermodel has already appeared in adverts for Prada's Infusion d'Iris fragrance scent, Louis Vuitton, Jaeger and Eres and she now fronts the campaign for the designer's DKNY Delicious Fragrance, the new apple inspired scent.
A source said: "Lara certainly is the model of the moment and designers all over the world are desperate for her to be the face of their products."
It seems Lara is definitely in demand at the moment as she was recently named as the new face of Calvin Klein.
The blonde beauty signed an exclusive deal with The Fashion house to front its campaigns for Calvin Klein Jeans, Calvin Klein Collection and ck Calvin Klein.
She said: "I have a long history with the Calvin Klein brand, and so it was wonderful to work with the house again this year. It's like being part of a family."
He said: "I conceived my autumn 2010 collection with a self-aware and assured woman in mind. For me, Lara was the perfect choice for the new campaign."