Lady GaGa and Lily Allen triumphed at the Q Awards in the U.K. on Monday (26Oct09), shocking guests at the traditionally rock-based event.
Gaga's promo for Just Dance took the Video of the Year honour while Allen scooped Best Song for her hit The Fear, beating out competition from Kasabian and Arctic Monkeys.
But it wasn't all bad news for the rockers - Kasabian took home the Best Album award for Fire while Arctic Monkeys were named Best Live Act.
British indie band White Lies won the Best New Act honour, and Muse were awarded Best Act In The World Today.
Kanye West's protege Mr Hudson was named Breakthrough Act, while veteran New York noise merchants Sonic Youth received the Innovation In Sound award.
U2's 1984 record The Unforgettable Fire was given the Classic Album honour, and Frankie Goes To Hollywood won the Classic Song category for their controversial 1984 hit Relax.
Ska legends The Specials were given the Q Inspiration award, and Marianne Faithfull was named Q Icon. Yusuf Islam - formerly known as Cat Stevens - Edwyn Collins, and Robert Plant were handed lifetime achievement honours at the ceremony in central London.