Lady GaGa is the new face of Japanese cosmetics brand Shiseido and has snapped 50 'selfies' for the beauty giant's New Year advertising campaign.

The Bad Romance hitmaker has shot an array of self portraits which will be released in two separate batches in Japanese publications to ring in 2015.

Editors at Women's Wear Daily report 46 of the images will launch in Japanese newspapers on Thursday (01Jan15) while the remaining four will be published next week (ends11Jan15).