La Toya Jackson has developed a unique water conservation product enabling consumers to wash their car without contributing to environmental waste.
The former Celebrity Apprentice star has teamed up with experts at Chemist Tunch Goren to create a waterless car care product which allows automobile owners to clean their vehicles without using gallons of water and toxic chemicals, which eventually end up in the world's rivers and oceans.
She tells UsMagazine.com, "We have this product called Asap (Auto Spa Amazing Products), which allows you to wash your car seven times without using water. Your car looks like you just drove it out of the car wash."
And La Toya reveals she initially named the product Asap, an acronym for "as soon as possible", as a play on words because it is "a problem that needs to be rectified now!"
La Toya isn't the first member of the Jackson clan to encourage green behaviour - her tragic brother Michael Jackson famously recorded Earth Song to raise awareness about the dangers of global warming.