Kylie Jenner only shows fans her ''brand'' on Snapchat.

The 'Keeping Up With the Kardashians' star has a hugely dedicated following on the social media site, and though she frequently shares videos on the app, she insists she is simply offering a ''projected image'' and not her true self.

She said: ''On Snapchat I show people what I think they want to see. That's not me. It's a projected image. A brand. I'm not a different person. I just don't show all of me.''

Kylie, 18, was just 10 years old when 'Keeping Up With the Kardashians' started and she ''can't remember'' not being famous.

She told Allure magazine: ''I can't remember what it's like not to be famous.''

And the brunette beauty - who recently reconciled with boyfriend Tyga - thinks her time on the show has taught her to appreciate true happiness.

She said: ''I'm able to appreciate what true happiness is all about. A new car, that's not real happiness. That lasts a month. That's short-term happiness.

''[What is real happiness?] Being with your friends.''

And Kylie relies on the support of her family to help her deal with life in the public eye.

She said: ''Honestly, if I didn't have my family in my life, and I was going through all of this myself, I don't know what I would do.''

Kylie is looking forward to getting a ''good place'' in life where she can give up being in the public eye.

She said: ''I know I don't want to be famous forever. There's gonna be a time where I feel comfortable, I'm at a good place in my life, and I just stop.''