Kylie Jenner has dubbed her new collection with Puma “Forever Fierce”.
The youngest member of the Kardashian/Jenner clan has teamed up with the sportswear giant, following in the footsteps of popstar Rihanna.
Unlike the singer the Work singer, Kylie isn't designing just yet, rather modelling in the latest campaigns. Puma reportedly paid the 18-year-old star over $1 million to become its new ambassador, and her first ads have now dropped.
Sharing an image on Instagram, Kylie excitedly told fans: “Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce.”
The image shows Kylie posing in gym clothes’ a blue sports bra with Puma’s famous logo printed in black, a pair of blue and black gym leggings and a black pair of trainers.
Her jet black hair is worn long and flowing, and her the make-up lover keeps her cosmetics pared back and natural.
It was Kylie’s brother-in-law Kanye West, who’s married to her half-sister Kim Kardashian, who revealed how much Puma was paying Kylie, when he let it slip during an epic twitter rant.
The Gold Digger singer has been hitting social media a lot recently, taking aim at various people. Kylie got caught in the crossfire when Kanye fumed: “1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!!'
“Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!”
Just days later it was confirmed that Kylie would be fronting campaigns for the company.
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner,” Adam Petrick, Global Director of Brand and Marketing for Puma, said in a statement. “Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016.
"Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”