Rockers Kiss more famous than Mickey Mouse, according to bass player Gene Simmons.
The colourful star insists the KISS brand is so recognisable, it trumps all other musical acts and cultural icons including Disney's most famous creation.
And it's all thanks to the way KISS have been marketed over the years.
Simmons says, "You don’t know how big the image is. By some experts, it is believed to be the most recognised pop culture image on Earth - even above Mickey Mouse.
"You know, there’s no U2 comic book, there’s no Mick Jagger action figure. We have our own Visa card. You can go into Wal-Mart and get sweets with our faces on. We have a Dr Pepper soft drink campaign now. It’s unbelievable!"