Kim Kardashian West wanted her new fragrances to be ''really timeless.''

The 37-year-old television personality is set to launch three new scents named Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud on Wednesday (15.11.17), and the 'Keeping Up With the Kardashians' star has admitted she designed the products to be appealing for consumers for many years to come.

Speaking to WWD about her latest venture, the style icon said: ''I think that with the social media aspect of it, and being able to really reach so many people, I think it's going to work.

''I tried to make it really timeless so that it can't just all be about a celebrity fragrance.''

Kim has revealed the bottles were inspired by quartz crystals and citrine stone, as she wanted the packaging to be ''so simple'' yet still look elegant.

She said: ''Obviously I'm in the celebrity category, but I just wanted a bottle that was so simple that can look like it's something sitting on your counter and be a beautiful object.''

Kim - who has 23-month-old son Saint and four-year-old daughter North with her rapper husband Kanye West - recently launched her own KKW beauty range, but she believes it is ''harder'' to sell perfumes than make-up.

Speaking about her projects, Kim said: ''Fragrance is harder, but make-up is difficult, too, because you don't really test the product. I hope we're doing a good job of describing what it will smell like, that's always a little bit tricky.''

And Kim has high hopes for her merchandise.

She said: ''I do believe from the feedback that we got that it's going to do extremely well. We do a lot of focus group and testing without saying what the fragrance is - and people always gravitate toward it.''