Kim Kardashian West and Kanye West have turned down offers of $5 million for the first photos of their baby daughter.

The 'Keeping Up With the Kardashians' star and her rapper husband welcomed their third child into the world via surrogate on Monday (15.01.18) but ''immediately rejected'' approaches from various news outlets to share images of the tot because they felt it would be morally wrong.

Insiders told TMZ the couple - who also have daughter North, four, and son Saint, two, together - were approached by a number of websites and magazines over the course of the last few months, with all offers above $1 million and some going as high as $5 million.

But Kim, 37, and 40-year-old Kanye never even considered the offers as they don't think it is appropriate to take money for the baby pictures, and also value the security and safety of their family above all else.

The pair will wait until they feel the safety of their baby is secured and will then consider releasing images via their own online platforms.

When North was born, the couple waited two months before releasing the first photo of her, and allowed the same time period to elapse before sharing an image of Saint.

Kim and Kanye announced the happy news of the arrival of the ''healthy, beautiful baby girl'' on her own app.

She shared: ''We are incredibly grateful to our surrogate who made our dreams come true with the greatest gift one could give and to our wonderful doctors and nurses for their special care. North and Saint are especially thrilled to welcome their baby sister.''