Kim Kardashian West and Kanye West are the new faces of Balmain.

The 37-year-old rapper and his reality TV star wife, 34 - who are close friends of the Parisian brand's creative director Olivier Rousteing - star together in the label's spring/summer 2015 men's campaign, entitled 'Army of Lovers'.

Olivier, 28, admitted it has been an ''honour'' to have the pair - who were married in a lavish Italian ceremony in May this year and have an 18-month-old daughter North West together - appearing in the adverts.

He said in a statement: ''For this menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign.''

Olivier added that he chose the world-famous couple as they represent ''love, beauty and diversity''.

He said: ''Together, they represent love, beauty and diversity - they are the new modernity. This is more than a campaign, it expresses something beyond clothes - it is a celebration of love and friendship. This is a new statement for Balmain.''

Brunette beauty Kim - who sported a short beaded creation of Olivier's to her wedding reception earlier this year - took to Twitter yesterday (22.12.14) to share a steamy shot from the campaign which shows her in an intimate embrace with the 'Stronger' hitmaker.

She posted the image to her 26.7 million followers, along with the caption: ''BALMAIN!!!!!!''

She later tweeted another image from the stylish shoot, along with the words: ''Balmain Spring/Summer 2015 campaign.''