U.S. reality Tv star Kim Kardashian is helping to raise funds for World Aids Day through her mobile game Kim Kardashian: Hollywood.

Kanye West's wife is donating money made from purchases until 1 December (14) to the Global Fund, which is aiming to accelerate the end of Aids, tuberculosis and malaria as epidemics

A statement from Kardashian reads: "Players can show their support by participating in special (charity organisation) (Red) events and purchasing exclusive (Red) in-game items like (Red) Beats headphones.

"As a thank you for their support, players can take a (Red) branded selfie with me and share to their social networks! Players can even attend a (Red) fundraiser event in-game. I'm thrilled to be able to support (Red) through Kim Kardashian: Hollywood.

Kardashian launched the mobile game earlier this year (14).