Kim Kardashian has been named by PETA as one of its 'Grinches of the Year'.

The animal rights group (People for the Ethical Treatment of Animals) has bestowed the unwanted title to the 31-year-old socialite for continuing to wear fur despite being informed of the cruel methods used to kill animals for their pelts.

In a statement cruelly mocking Kim's short-lived marriage to basketball star Kris Humphries, PETA said: "It took Kim Kardashian just 72 days of marital bliss to shed her husband Kris Humphries. "It's too bad the socialite princess doesn't have the same penchant for shedding her animal skin collection. Unlike her sister Khloe, who starred in her own PETA anti-fur campaign, Kim just can't seem to divorce herself from fur and say 'I do' to a more compassionate wardrobe."

Kim's sibling Khloe posed naked for her own "I'd Rather Go Naked Than Wear Fur" PETA awareness raising advert.

The pressure group also named fur lovers Janet Jackson and director Cameron Crowe as 'Grinches'.